What Do We Do in SEO?

Professional SEO services are generally divided into two: on-site SEO and off-site SEO. On-site SEO includes comprehensive work on your website's design and software, as well as its existing content. Off-site SEO is an effort to increase the recognition and quality of your site by providing visitor flow to the site through various sources such as links and visual materials coming from off-site, social media, forums, and blogs.

First of all, the website for which you want to receive Rankify SEO Agency is examined with various professional SEO services, and a detailed small business SEO company report is produced. Then, this report is analyzed by taking into account many criteria, and it is determined what changes, developments, and editing efforts will be made on your site (on-site SEO) and by using resources outside your site (off-site SEO). All these operations are done based on the words and/or word groups that you want to appear in the rankings in the search results. As the same operations are performed on your site, search engine bots begin to crawl your site more frequently, show more of your content in the search results, and over time, move your site to the top in specified words and/or word groups.

What Do We Do in SEO?

On-Page SEO

On-page SEO (“on-site SEO” or “on-page SEO”) is a set of efforts aimed at improving search engine rankings by optimizing your website for users and search engine bots. On-Page SEO differs from Off-Page SEO, which optimizes signals that occur outside of your website (e.g. backlinks).

On-page SEO is important for helping search engine bots recognize your website and understand your page content.

On-page SEO applications can be listed as follows;

·         title tag,

·         Meta Description,

·         Heading Tags,

·         Image Optimization and Alt Tags,

·         Contents,

·         Keyword Analysis

·         Internal link optimization

·         URL Structure

You can increase your website's visibility (SEO Visibility) and traffic by applying On-Page SEO strategies.

Off-Page SEO

Off-page SEO, which is among the technical SEO items, should also be carried out with the same sensitivity and professional SEO services. After making the necessary analysis about the main categories and work areas of the website; Different, strong, and high-quality links are needed that can reference the website. The primary impact on off-site SEO is the reference system, which is also defined as promotional activities. You can buy references to your website within the scope of off-site SEO studies, but for this, you should carefully analyze the website from which you will make the purchase and choose pages that are directly related to your business and field, are qualified, and have high traffic.

Determining the Target Audience

Keyword analysis:  Keyword analysis appropriate to the industry is done by focusing on words with high search volume suitable for the target audience. Site contents are optimized and URL structures are updated in line with the specified keywords.

Competitor analysis:  By examining your competitors in the industry, we aim to grow your organic traffic within a certain period, have a positive reflection of organic traffic on turnover, and gain visibility in search results for the right keywords.

Sectoral Analysis:  In line with the competitor analysis, the competition rate of the sector is examined and the targets are determined accordingly.

User Acquisition

Content optimization:  Visitor-friendly content that is suitable for your target audience and contains keywords with high search volumes can be defined as SEO-friendly content. This is how website content is organized.

Mobile compatibility: Mobile-compatible websites rank higher than non-mobile-compatible websites. Accordingly, websites are designed to be mobile-compatible.

User experience:  Site interaction controls are provided based on user experience.

Behavior Measurement

Regular checks: The edits made may be disrupted by a software problem or update. That's why the project is constantly checked at regular intervals.

Data controls: While data such as landing pages, most visited pages, organic traffic increases, and new user increase rates are examined for periods such as monthly and annual; It is also examined on a monthly or seasonal comparative basis.

User analyses: On-site user behavior gives clues about optimizations.

 

Transformation

How does organic traffic reflect on sales?

·               Easy integration with other marketing activities increases efficiency and conversion.

·               Ranking at the top of the search results allows more customers to recognize and trust the brand and for the brand to grow.

·               It is aimed to increase conversion by highlighting the products on which the user focuses.